Your First 30 Days After Releasing a Single: Let's Moves the Needle
- Damian Desiree
- Nov 9
- 2 min read
Release day! It’s the starting point, not the finish line.
What if I told you there is a simple thought process that could 10x your fanbase?
Being intentional about growing your fanbase and streams, what you do after your single drops is just as important as the music itself.
Most artists stop too early. They post once. They send one blast. They move on. (Or get discouraged.)
Here’s what we’ve seen work — step by step.
Week 1: Don't be too Cool, Be Loud
Update your bio links. Everywhere!
Post about the release at least 3 times across platforms (IG, TikTok, YouTube Shorts, etc.).
DM your community directly. Ask for saves, playlist adds, and story shares.
Submit to any late playlists if you didn’t hit your 7-day pre-pitch window.
What matters: Saves, shares, and full listens.
Why: Spotify’s algorithm needs engagement signals to decide if you’re worth pushing.
Week 2: Storytelling is the life force
Post behind-the-scenes content. Footage of the recording process, beat-making, artwork design, writing sessions.
Break the song down. Tell us what line means what. Who inspired it. Why it matters.
If you have a feature? Talk about how it came together.
Push one strong visual — a reel, a lyric post, a fan reaction — across all channels.
What matters: Emotional connection.
Why: People share what they relate to. This is where fans connect, not just hear.
Week 3: Lean Into Momentum (Even If It’s Small)
Share early wins — playlist adds, stream counts, IG comments, reposts.
Build a feedback loop: “Here’s what people are saying. Let me show you more.”
Keep running short-form content (clips, duets, live breakdowns).
Targeted outreach: DM small blogs, playlists, and curators. Offer early access to unreleased music.
What matters: Showing traction.
Why: Social proof builds trust with new listeners and collaborators.
Week 4: Set the Stage for What’s Next
We can't stress enough the importance of 'NEXT'. Stock up a strong number of releases, don't rely on one release and disappear. Fans want to engage and hear more.
Preview your next move — tease a visual, a second single, or your full project.
Run a story or reel campaign that links back to the song. (Example: “Did you catch this bar?”)
Begin compiling all your wins: saves, followers gained, curator quotes, engagement.
There is always a realistic balance to fit this step.
**It's not one.**
What matters: Continuity.
Why: Fans who stick need a reason to stay.
Tip of the Iceberg
No one’s checking for your song if you stop showing up for it.Promotion isn’t spam — it’s storytelling. And consistency is the cheat code.
If you want structure, Iceberg builds rollouts that actually convert.But if you’re doing it yourself, start with this 30-day plan.
Then do it again. Sharper. Louder. Smarter.
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